We're excited to welcome ABS Horticulture as the latest client in the Echo Studios family. Founded by Anthony Bennett 27 years ago, ABS Horticulture is a premium residential garden management business based in Melbourne's inner eastern suburbs — a true specialist with deep roots (pun intended) in the trade.

Anthony and his team — including his right-hand man Sam who's been with the company for 10 years — deliver comprehensive year-round garden maintenance built on a framework of genuine horticultural knowledge. Their services span everything from garden clean-ups, hedge trimming, and lawn care through to garden design, irrigation, planting, pruning, soil improvement, and green waste removal.

What sets ABS apart is their structured approach: every new client starts with an Initial Clean Up (ICU) to get the heavy lifting done, followed by 12 months of monthly servicing. Their "secret ingredient" — organic tree mulch on every garden bed — speaks to the kind of intentionality that runs through the whole operation.

What We're Building Together

We're implementing foundational marketing systems for ABS through Echo Flow. The scope includes:

• A dedicated landing page built for ad traffic conversion
• An SEO-optimised basic website to establish their digital presence
• CRM integration for organised lead management
• Instant automated lead follow-up to capture enquiries while they're hot

With 80+ active clients, a minimum monthly job value of $330, and ambitions to scale to 3–4 teams, ABS is the kind of established, quality-focused business where smart marketing systems can make a massive impact. They're not starting from scratch — they're ready to grow. We're here to build the infrastructure that makes that growth sustainable.

More updates to follow as the build progresses.