Philweb — Web Design, Marketing & Development Portfolio by Phil

Top End Automotive
Top End Automotive — workshop
Top End Automotive — engine work

Updates: February 2025

Welcoming Top End Automotive to the Echo Studios Family

We're excited to welcome Top End Automotive as the latest client in the Echo Studios family. Run by James in Melbourne, Top End Automotive is a specialist classic car and performance engine business — the kind of shop where deep expertise and precision are non-negotiable.

Despite years of experience and a loyal customer base, James had no website. In a niche where customers are actively searching for specific services — engine rebuilds, performance tuning, classic car restoration — that meant leaving organic traffic and leads on the table every day.

What We're Building Together

We're building an SEO-optimised multi-page website through Echo Site. The scope includes:

  • A multi-page Next.js site with static site generation (SSG) for performance
  • Individual service pages targeting specific search terms to capture organic traffic
  • CRM integration for automated lead capture and nurturing
  • Google Business Profile optimisation

The entire strategy is built around zero ad spend — letting the website do the work through search visibility alone. Every service page is designed to rank for the specific terms James' ideal customers are already searching for.

More updates to follow as the build progresses.